Facials should be a pleasurable experience. But the barrage of beauty products that estheticians attempt to sell and spas’ opaque pricing that can lead to nasty surprises at check out have turned many would-be facial enthusiasts away.
Heyday is a skincare establishment that is overhauling the facial experience, co-founded by Adam Ross, who is also the CEO. His first exposure to those dissatisfied with the facial market happened over brunch with girlfriends. They complained about the challenges of caring for their skin and getting a decent facial without paying a fortune or feeling enormous pressure to buy the spa’s products.
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